Brassy tones can be a frustrating issue for those with blonde, silver, or highlighted hair. Over time, hair can develop unwanted yellow, orange, or gold undertones due to factors like washing, sun exposure, and heat styling. Pureology Brassy Be Gone is designed to combat this problem, providing a solution that keeps hair looking fresh, cool, and vibrant.
In this guide, we’ll explore how this product works, its key ingredients, benefits, and tips for using it effectively. Whether you’re a salon regular or maintaining your color at home, this is everything you need to know to keep brassy tones at bay.
What Causes Brassy Hair?
The Science Behind Brassiness
Brassiness occurs when hair color oxidizes, revealing underlying warm tones. This is particularly common in:
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Blonde Hair – Can turn yellow or golden.
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Silver and Grey Hair – May develop a dull, yellowish tint.
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Highlighted or Balayage Hair – Can shift to warm, orange hues over time.
Factors that contribute to brassy tones include:
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Minerals in Water – Hard water deposits can leave behind color-altering residue.
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Sun Exposure – UV rays break down color molecules, revealing unwanted warmth.
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Heat Styling – Excessive heat can accelerate color fading and oxidation.
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Shampooing – Frequent washing can strip cool tones, leaving brassiness behind.
What Is Pureology Brassy Be Gone?
A Specialized Toning Formula
Pureology Brassy Be Gone is a toning shampoo and conditioner designed to neutralize brassy hues. It uses purple and blue pigments to counteract yellow and orange tones in the hair, restoring a cooler, more balanced color.
Unlike harsh color-correcting products, this formula is gentle and sulfate-free, making it ideal for maintaining healthy, vibrant hair without stripping moisture.
Key Ingredients and Benefits
1. Purple and Blue Pigments
These pigments work to cancel out unwanted warm tones, leaving hair looking cooler and fresher. Purple neutralizes yellow hues, while blue combats orange undertones.
2. Botanical Extracts
Pureology products are known for their natural, plant-based ingredients. These help to nourish the hair while preserving color vibrancy.
3. Sulfate-Free Formula
Unlike many traditional toning shampoos, Pureology Brassy Be Gone is sulfate-free, ensuring gentle cleansing without drying out the hair.
4. Antioxidants and UV Protection
To prevent future brassiness, the formula contains antioxidants and UV filters that shield hair from environmental damage.
5. Moisturizing and Strengthening Agents
Hydration is key to healthy hair, and this formula includes moisturizing ingredients that help keep hair soft and smooth.
How to Use Pureology Brassy Be Gone
Step 1: Choose the Right Frequency
How often you use Brassy Be Gone depends on your hair type and tone:
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For intense toning – Use 2-3 times per week to maintain a cool blonde or silver shade.
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For subtle maintenance – Use once a week to prevent brassiness from returning.
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For natural brunettes with highlights – Use as needed to keep balayage or ombré looking fresh.
Step 2: Application Guide
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Wet your hair thoroughly with lukewarm water.
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Apply a generous amount of shampoo, working it through your hair evenly.
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Leave it on for 3-5 minutes to allow the pigments to neutralize brassy tones.
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Rinse thoroughly, ensuring no residue is left behind.
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Follow with the matching conditioner to restore moisture and enhance smoothness.
Step 3: Styling Tips for Brassy-Free Hair
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Use heat protection sprays when styling to prevent color fade.
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Wash with cool water to keep the cuticle sealed and prevent brassiness.
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Avoid chlorine exposure, as it can turn blonde hair greenish.
Who Should Use Pureology Brassy Be Gone?
Best for:
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Blondes (natural or dyed) – Helps keep blonde shades cool and icy.
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Silver and Grey Hair – Prevents yellowing and dullness.
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Highlighted Brunettes – Neutralizes warm tones in balayage or ombré styles.
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Platinum and Ash Tones – Maintains cool-toned colors for longer.
Comparing Pureology Brassy Be Gone with Other Toning Products
How It Stands Out
| Feature | Pureology Brassy Be Gone | Traditional Purple Shampoo |
|---|---|---|
| Sulfate-Free | â Yes | â Not always |
| Moisturizing Ingredients | â Yes | â Often drying |
| UV Protection | â Yes | â Rarely included |
| Suitable for Daily Use | â Yes (if needed) | â Can be too harsh |
Unlike cheaper toning shampoos, Brassy Be Gone is gentle yet effective, providing long-term color correction without damage.
Additional Hair Care Tips
To enhance the effects of Pureology Brassy Be Gone, consider incorporating these habits into your routine:
1. Use a Color-Safe Conditioner
Hydration is crucial for color-treated hair. A good conditioner will lock in moisture and prevent dryness.
2. Deep Condition Weekly
Once a week, apply a moisturizing hair mask to restore strength and shine.
3. Limit Heat Styling
Excessive heat can speed up color oxidation, leading to brassiness. Use lower temperatures when styling.
4. Avoid Overwashing
Washing hair too often can strip away cool pigments, so opt for dry shampoo between washes if needed.
5. Use a Shower Filter
Hard water contains minerals that cause brassiness. A shower filter can help prevent this issue.
Pureology Brassy Be Gone is a powerful yet gentle solution for keeping blonde, silver, and highlighted hair looking fresh and cool. With its sulfate-free formula, purple and blue pigments, and nourishing ingredients, it helps combat brassy tones without causing damage.
Whether you’re maintaining platinum locks, icy highlights, or a cool brunette balayage, this product ensures long-lasting color vibrancy and shine. By following the right hair care routine and incorporating Brassy Be Gone into your regimen, you can enjoy beautiful, salon-fresh hair every day!