For decades, Lilt was a beloved soft drink known for its tropical pineapple and grapefruit flavor. However, in 2023, this iconic beverage underwent a rebranding and is now officially called Fanta Pineapple & Grapefruit. Despite the name change, fans of the drink can still enjoy the same refreshing taste that made Lilt a favorite in the UK, Ireland, and Gibraltar.
The Reason Behind the Rebrand
Lilt’s transformation into Fanta Pineapple & Grapefruit was part of The Coca-Cola Company’s strategy to streamline its product lineup under the Fanta brand. This move allows the company to market the drink more effectively alongside other Fanta flavors while retaining its tropical identity.
What Has Changed?
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New Name: The drink is now labeled as Fanta Pineapple & Grapefruit.
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Updated Packaging: The branding now aligns with Fanta’s visual identity.
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Same Taste: The original Lilt flavor remains unchanged, reassuring longtime fans.
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Lilt Zero Rebranding: The sugar-free version of Lilt has also been renamed Fanta Zero Pineapple & Grapefruit.
Lilt’s Legacy and Popularity
First introduced in 1975, Lilt gained popularity for its slogan Totally Tropical Tasteâ, which emphasized its Caribbean-inspired flavors. Over the years, the drink developed a loyal following, and many fans were initially surprised by the rebranding.
Consumer Reactions
Many Lilt fans expressed nostalgia for the old branding but were relieved that the recipe stayed the same. Social media buzzed with discussions about whether the rebranding was necessary, but overall, the drink’s taste remains the key factor in its continued success.
Availability of Fanta Pineapple & Grapefruit
Consumers can find the rebranded drink in various sizes, including:
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330ml cans
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500ml bottles
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2-liter bottles
The zero-sugar version, Fanta Zero Pineapple & Grapefruit, is mainly available in 2-liter bottles.
While the name Lilt may no longer appear on store shelves, its essence lives on through Fanta Pineapple & Grapefruit. The rebranding helps Coca-Cola unify its tropical soft drinks under the Fanta label while ensuring that fans still enjoy the same beloved flavor. Whether you were a longtime Lilt enthusiast or a newcomer to the drink, this rebrand ensures that the Totally Tropical Taste continues to refresh people worldwide.