This uncommon vintage 1930 orange crate label depicts two fairies with butterfly wings injecting flavor into oranges growing in a grove of trees at nighttime against a backdrop of fireflies. “Flavorite” is obviously a combination of “flavor” and “favorite”. Some of the new labels that emerged in the Advertising Age of California Orange Crate Labels (1920 – 1935) reflected the Art Deco design movement. At its best, this art treatment created a feeling of modern elegance. On labels of the 1920s and early 1930s, it was combined with innovative color treatments made possible because of the development of new printing ink formulations and sophisticated printing registration techniques. The result was a succession of attractive new label designs such as Flavorite. Through its use of stylized imagery Flavorite successfully conveys its advertising message by using an unusual design theme and color treatment in conjunction with a prominent display of oranges as an integral part of the design. McClelland & Jay T. Flavorite Brand label printed by Western Lithographic Company, Los Angeles, CA, #130 Used by the American Fruit Growers, Inc. Los Angeles, Los Angeles County, CA The packing house of American Fruit Growers was at 2160 East Seventh Street, Los Angeles.